Tell your visitors a bit about yourself, your brand, and how it all came to be. You want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself. 

Communicate your brand’s values and missions on this page. You can get personal with the reader, too, by explaining the motivation behind your brand – and paint a picture of where you hope to take it in the future. This way, potential customers get to know you a little bit, making it easier for you to convince them to make a purchase.

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